How To Add Reviews on Shopify: A Step-by-Step Guide

Reviews have become an essential component of the modern online shopping experience. They help potential customers make informed decisions about your products and boost your store’s credibility.

But how to add reviews on Shopify? Incorporating reviews into your Shopify store has never been easier.

We’ll guide you through choosing the perfect review app for your store, installation, and configuration, importing existing reviews, and encouraging customers to leave valuable feedback.

So, grab a cup of coffee and let’s dive in!

How To Add Reviews on Shopify

When adding reviews to your Shopify store, here are the steps you need to take:

Step 1: Choose a Review App

You can choose between Shopify’s native Product Reviews app or third-party alternatives, considering features and pricing for your specific needs. Here’s how they differ:

Native Shopify Product Reviews App

Shopify Product Reviews App

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These apps come with customizable review widgets, allowing you to maintain your store’s branding while incorporating photo and video reviews for a more engaging user experience. They also provide social media integration, enabling you to easily share positive reviews across different platforms and reach a wider audience.

The native Shopify Product Reviews app is a simple and free option for adding reviews to your Shopify store. It is designed to work seamlessly with Shopify themes and includes basic features like review display and moderation.

Since it’s built by Shopify, you can be assured of its compatibility and easy integration.

Key Features
  • Display of star ratings on product pages and in search results
  • Customizable appearance with adjustable star colors and font styles
  • Review moderation, allowing you to approve or reject reviews before they’re published
  • Import and export of reviews via CSV files
  • Automatic review request emails to encourage customers to leave feedback
  • Responsive design for a seamless appearance on mobile and desktop devices
  • Integration with Shopify’s SEO best practices to improve visibility in search engine results
Pros:
  • Free and easy to install, making it an accessible option for small businesses or stores with a limited budget
  • Simple setup and integration with most Shopify themes
  • Provides basic features for collecting and displaying customer reviews
  • Native integration with Shopify ensures compatibility and streamlined support
Cons:
  • Limited features compared to more advanced third-party apps, such as photo and video reviews or social media sharing capabilities
  • Customization options are relatively basic, which may not be sufficient for some merchants seeking a more tailored solution
  • Lacks some advanced features like advanced reporting, machine learning-powered insights, or integration with loyalty programs

Third-Party Review Apps

Various third-party review apps are available for your Shopify store, with popular options such as Yotpo, Judge.me, and Loox offering a range of features to suit your specific requirements.

Features and Pricing

When comparing the features and pricing of review apps, consider your budget, desired customization options, and whether you need advanced features, such as importing existing reviews or sending review request emails.

Comparing popular options like Yotpo, Judge.me, and the native Shopify Product Reviews app will help you pick the best fit for your store.

Step 2: Install the Shopify Product Reviews App

install the shopify product reviews app

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Installing the Shopify Product Reviews app is essential in integrating customer reviews into your Shopify store. Here’s the process of how you can do so:

Access the Shopify App Store

To begin adding reviews to your Shopify store, you must access the Shopify App Store.

Start by logging into your Shopify admin dashboard, and then click on “Apps” in the left sidebar. Next, select “Visit the Shopify App Store,” leading you to the app store to browse and choose from various review apps.

Search for the app

To find the Shopify Product Reviews app, go to the Shopify App Store and use the search bar at the top of the page. Type in “Shopify Product Reviews” and press Enter. The app should appear in the search results.

Alternatively, you can narrow down the search by selecting the “Customer reviews” category from the drop-down menu on the left side of the screen.

Add the App To Your Store

To add the Shopify Product Reviews app to your store, click the “Add app” button on the listing page. You may be prompted to log in to your Shopify account if you’re not already.

Once logged in, you’ll be directed to an installation page confirming that you want to install the app. Click “Install app” to proceed, and the app will be added to your store, ready for configuration and use.

Grant Permissions

Once the app is installed, it will request permission to access certain data and features on your Shopify store. This is important for the Product Reviews app to function correctly.

Carefully review the requested permissions, and if you agree, click on “Install app” to grant these permissions. This will enable the app to access your store’s products, continue with the installation process, and start adding reviews to your store.

Step 3: Configure the Product Reviews App

Configuring the Product Reviews app is crucial in ensuring seamless integration with your Shopify store and providing a consistent look and feel. Here’s how to create an optimal user experience for you and your customers:

Access the App Settings

To access the settings of the Shopify Product Reviews app, navigate to the Shopify admin dashboard, then click on “Apps” in the left-hand menu. From the list of installed apps, locate the “Product Reviews” app and click on it.

This will open the app’s settings page, where you can manage your product reviews’ appearance, settings, and notification options.

Customize the Appearance

To customize the appearance of your reviews, navigate to the settings of the Shopify Product Reviews app. Here, you’ll find options to change the layout, colors, and typography to match your store’s branding. This ensures a cohesive look throughout your website and creates a seamless customer experience.

Additionally, you can adjust the review display settings. For example, you may choose to display the overall rating, individual ratings, or even just the review count.

Take the time to explore these settings and ensure your reviews section looks great and serves a practical purpose on your product pages.

Set Up Review Notifications

Set up notifications in the Product Reviews app settings to ensure you don’t miss any customer reviews. This will allow you to receive emails whenever a new review is submitted.

To enable review notifications, go to the app settings, look for the “Notification” section, enter your email address, and hit “Save”. Now you’ll be informed of new reviews in real-time, allowing you to respond promptly and engage with customers effectively.

Enable Review Moderation

Head to your Product Reviews app settings and toggle the “Moderate Reviews” option. This allows you to approve or reject incoming reviews before they are published in your store.

This is useful for preventing spam or inappropriate content while ensuring the integrity of the reviews on your site. After this setting is enabled, you’ll receive a notification whenever a new review is pending moderation, so you can stay informed and manage reviews efficiently.

Step 4: Import Existing Reviews

Importing existing reviews is essential for merchants who want to showcase their product history and customer satisfaction on their Shopify store. Here’s what you need to do:

Prepare Your CSV File

Before importing existing reviews, you must prepare a CSV file that adheres to the proper format required by the Shopify Product Reviews app. Each row should represent a single review, and columns should be labeled as follows: “product_handle,” “state,” “rating,” “title,” “author,” “email,” “location,” “body,” “reply,” and “created_at.”

Ensuring your CSV file follows this format will help prevent import issues and ensure a smooth integration of your existing reviews.

Import the File To the App

Once you have prepared your CSV file, navigate to the Shopify Product Reviews app settings and click the “Import” tab. From there, select your CSV file by clicking “Choose File” and then click “Upload File.”

Upon successful completion, the app will import your reviews and display a confirmation message. This process allows you to seamlessly integrate your existing reviews into your Shopify store, providing valuable social proof for your customers.

troubleshoot common import issues

How To Troubleshoot Common Import Issues

If you encounter issues during the import process, check for common errors such as incorrect formatting, missing columns, or duplicate reviews. Make sure your CSV file includes the necessary fields like “Review Title,” “Review Body,” “Product ID,” and “Reviewer Name.”

Additionally, ensure your file is saved with the “.csv” extension and try reuploading it. If problems persist, reach out to Shopify’s support team for further assistance.

How To Encourage Customers To Leave Reviews

Encouraging customers to leave reviews is vital for building social proof and fostering trust among potential buyers. Let’s explore strategies such as automated review request emails, offering incentives, and responding to reviews to foster a steady stream of valuable feedback for your products.

Through Automated Review Request emails

To encourage customers to leave reviews, consider sending automated review request emails after they’ve received their items. You can use a third-party app like Stamped.io or Yotpo, which integrate with Shopify and allow you to set up personalized email campaigns that are sent at specific intervals after purchase.

By Offering Incentives for Reviews

To motivate your customers to leave reviews, consider offering incentives, such as discounts or freebies, for their honest feedback. You can promote this on your website, newsletters, and social media platforms.

Ensure transparency and remember not to encourage only positive reviews but value genuine feedback.

By Responding To Reviews

Make an effort to respond to customer reviews, whether positive or negative. Timely and genuine engagement helps customers feel valued and demonstrates your commitment to customer satisfaction.

In the case of negative reviews, address the issue, and offer solutions when possible to show your dedication to improving their experience.

Adding Reviews to Spotify

Learning how to add reviews on Shopify is essential to building trust and credibility with potential customers. Whether you choose the native Shopify Product Reviews app or a third-party option, having reviews displayed prominently can greatly impact your online store’s success.

Remember to configure your selected app according to your preferences, import any existing reviews, and encourage customers to leave feedback through various methods.

As long as you maintain an active approach to obtaining and responding to reviews, your store will likely see the benefits of increased conversions, improved customer satisfaction, and better word-of-mouth promotion.